Design Thinking*
The famous Design Thinking approach and process lets you establish with certainty the path that leads to the customers’ fit.
UX Design*
User eXperience Design is the major breakthrough from recent years as regards the design of products that succeed and build customer loyalty.
Mix Marketing*
The feasibility of product development projects leans on Mix Marketing equation balancing.
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Services
Globally, on a project or a part of it, choose 1 or more out of our 4 service modes, each including tools of Design Thinking, UX Design and Mix Marketing.
Surveys & Interviews
From massive surveys to selective interviews for usage & need discovery
Project structuring
Structure projects or team practices with smart Design Thinking process
In team
For a specific project or globally, associate with our specialists to increase your potential, let
Training
Develop your team skills by building a training plan together to improve
Toolbox
Arm your project, team and skills with the most powerful tools of successful design.
- Audit frameworks
- Monitoring techniques
- Project framing methods
- Collaborative approaches
- Mix Marketing studies
- BM* & BP* works
- MVP* & Product cycling
- Startup-ing tools
- Interviews & Surveys
- Empathy techniques
- Usage & Experience Studies
- User tests
- Ideation* techniques
- Concepts enlargement
- Development Architecture
- Un-biasing works
- Modeling processes
* BM: Business Model — BP: Business Plan — MVP: Minimum Viable Product — Ideation: Idea generation
Industry sectors
We love technology and so our expertise is primarily along technical industry sectors.
We can give good advice in other industries, but not as fast and accurately as in the technical industry.
Technological Industry
- Agriculture
- Automotive
- Chemicals
- Construction
- Electrics
- Hydraulics
- Mechanics
- Telecommunications
High-tech Industry
- Aerospace
- Artificial Intelligence
- Biotechnology
- Electronics
- Energy
- Nanotechnology
- Nuclear Physics
- Photonics
- Robotics
- Semiconductors
IT Industry
- Communication manufacturing
- Computer Engineering
- Computer manufacturing
- Computer Science
- Innovative Delivery Platform
- IoT (Internet of Things)
- SAAS (Software as a Service)
- IT Security
- Software Industry
Company types
Startups and well-established companies use very different approaches and resources to develop their ideas and projects.
Because we are familiar with both startups and major companies we can therefore size the project appropriately.
Startup
The Design Thinking philosophy associated with the Lean Startup approach is the best ever path carved by Startup experienced entrepreneurs.
Together we’ll give a definitive thrust to your new company and products to fit their future markets.
R&D Department
The UX Thinking techniques are definitely the most advanced methods to convert Engineering Ideas into amazing products that found their outlets and harmoniously met all internal needs like commercial and financial constraints.
Let’s build a project team for a new or a current project, and grow the global proficiencies.
Product Division
Because the Product is still the basic requirement to succeed, Mix Marketing used simultaneously with Design techniques and approaches is the runway for every product project.
Take the opportunity to address the customer with the best end-to-end product & experience about your company.
« I always think that there are two products at the end of a programme; there is the physical product or the service, the thing that you have managed to make, and then there is all that you have learned. The power of what you have learned enables you to do the next thing and it enables you to do the next thing better. »
Jony Ive - Apple Design Chief
Case stories
Take a glance at some of our more representative works.Note that we can’t communicate on all projects we worked for because of non-disclosure agreements.
Viametris - iMS3D
Ekylibre - Farm Management Information System
DB-Box - All-in-one small Enterprise Server
References
Behind each of these company logos stand evolution periods during which we dealt with their stakeholders, aiming to achieve thrive and breakthrough for their well-established companies or startups struggling to survive.
Team
Our team is built upon 2 main essential values: Like to pass their love of Design and Empathy techniques
plus the passion to learn and teach.
Luc-Olivier Lafeuille
Chief Designer
Sylvie Gouédart
Qualititian
Michel Dambrin
Senior Project Manager
Marion Deneubourg
Tech assistant
Company history
Even though our individual stories start well before Asity was founded, our more than 15 years history (2003) is rich in breakthroughs and pivots.
- 1Asity was founded in 2003 by two individuals with about 2 decades of experience. One has a background in design, including design thinking, product design, graphic design, web design, IT architecture and urbanism and the other one has a background in industrial security and quality insurance.
- 2Until 2008, Asity operated mainly in IT Urbanism and Software Platforms design and development.
- 3In 2009 we began a new product and service design period including all-in-one products made with hardware, software and service.
- 4Beginning in 2010, “ The art of the start ” and “ Lean Startup ” drew a new period in our design approaches.
- 5In 2011, the return to public surveying & marketing practices marked the foundation of our UX Design (User eXperience) approaches.
- 6Technique developments around Mix Marketing allowed for an evolution of our Design skills on the CX aspects (Customer eXperience) of products and companies.
- 7In 2016 we elaborated on our own technology and processes including tools to improve empathy, research, modeling, project framing and to train team members.
Contact information
France - Bordeaux
Siège
3B route de Brochard
33370 Loupes
Bordeaux Area
France - Paris
ZA Les Godets
12 bis, rue des Petits Ruisseaux
91370 Verrières le buisson
USA - Portland
16979 SE Walnut Hill Rd.
Amity, Oregon 97101